Someone sent me a note about yesterday's post suggesting that although he thinks Rob's work is teriffic, often what's missing in ONA/SNA is value network analysis. Information can also be found here.
Thanks for writing, and if you're interested in me posting your name and site, please give a shout.
I'm not sure if this is entirely true, however. Rob spent quite a bit of time on the evaluating (and putting a value on) outcomes in business terms. My concern is that if networks are put entirely in existing business terms -- as new a concept as it is to improve the way organizations and individuals function -- SNA (now ONA) will end up being a passing fad.
Regardless of business outcome, the individual and how individuals operate is the center of this process. Individuals impulses are as important as their behaviors -- in fact, they drive them.
I find this already in the way Valdis Krebs explains his work, although he's been in the business for over twenty years. Let's hope this style of storytelling becomes a trend.
My sense is that a more human vocabulary could benefit the current language of corporate archetypes. Otherwise, all you've got is more business process and training from mgt. rather than connections over which employees have ownership and personal bonds that last.
Here's hoping that the language of feeling will blend with that of corporate function once the process has more widespread credibility.