Thursday, July 31, 2014

Despite press, start-ups aren't just for 20-somethings

No surprise that founder confidence has a huge effect on a start-up's success. As in most press, the focus is digital natives. Diversity, when measured at all, is measured by industry, gender, nationality and race rather than age.

The failure rate in young start-up companies that is higher in the younger population than in the older.   It's not clear exactly why, although there has been much attributed to the determined energy that carries the inexperienced into new ventures with less back-up and know-how than older colleagues who understand more of what it takes to build a business.  Knowing a little - in the exuberance of youth - can be dangerous.

Time for the over-50s to jump in with both feet. There are certainly perceived barriers to entry, most of which are age-related in a digital economy inhabited in greatest numbers by people who are the same age as their kids.

This perception won't last forever. As technology continues to move from rarefied to ubiquitous, the business experience that these people bring, and the desire to work for themselves (equal to that of their younger counterparts) will transform the economy.

Thursday, July 24, 2014

Michelle Sellinger, The Internet of Everything, and Learning More Effectively - For Life.

Thursday, July 17, 2014

Rushing to Discover: The Only Way to Innovation

Thursday, July 10, 2014

Amazon's Smart Phone: Not so smart?

When I started as an early adopter in the agency world in the early mid-90s, Silicon Alley in New York corporates rushed to create websites once they realised the web was here to stay.

The good news was that they understood that a web presence was a competitive necessity - they knew everyone else had one, and the Internet was here to stay. The bad news is that they didn't understand what an effective presence actually entailed. So brochure-wear won over smarter ways of engaging clients and sustaining conversations.

Smart Phones seem to be going the same way - IHS has come out with a rather damning report about Amazon and their attempt to get into the market. Take a look.

Thursday, July 03, 2014

Small world lessons: Reach out and hit someone important

I tell my clients, when on a plane, train, or automobile: just reach out, and you'll hit someone important.  Just try not to hit them too hard.

While you're apologising for dislodging a hat, why not start a conversation?   If you're persistent, you'll find a fan.

Something along these lines worked for Broad City,   It's a It's not just the web itself that is making the world a smaller place: it's also the pop culture we share on it that creates a bond that TV could never do at the same scale.  Their show gave everyone a big tap on the shoulder.