Storytelling has become a hip term in businesses, both for internal communications and brand development. The good consultants articulate what you already know -- stories are effective means by which to create memorable and convincing messages.
It's just another example of the ways businesses could have learned this earlier by asking any third-grade teacher.
Storytelling through New Media
Check out experts Howard Greenstein and Dean Landsman speaking about this on YouTube. The video was made for the Uplift Academy's Better World Network. However, it's articulate and helpful for any organization that wants to understand how better to speak to markets, understand licensing, and breaking down barriers to new media broadcasts.