Monday, November 19, 2007

Mapping Order from Chaos: Chris Nold

Pop Tech

I'm not sure how many of you have seen Kate Bulkley's article on Pop Tech in Guardian, but it's certainly worth taking a look. Of all the pieces I've seen, this one gives the closest picture to my experience of the conference -- both in content and energy.

Chris Nold

One of the most impressive speakers spoke the first day -- Chris Nold, who does emotional mapping of cities. Chris is interested in cities: what -- essentially -- is a city? What makes one city different from another? What makes one neighborhood stand out in one way while others don't?

It's not the buildings alone, Chris contends. It's the relationship between and among people and the environment.

Mapping It

Chris has created a machine that measures adrenaline as people walk around a neighborhood. Get enough people taking the same walk, record what they say, and you can map the overlaps and differences that make that neighborhood unique.

If this explanation is too abstract, please look here.

The results are extraordinary. More in the next post.

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