Friday, April 30, 2010

Branding Haiti: Humanizing Crisis

For every country, in crisis or not, there is a branding initiative. Sometimes it's created by the press to get viewers. Sometimes it's reinforced or changed by stakeholders to create new impressions and effects.

Haiti is no exception. Its crisis has been covered extensively, and for me, the branding of a country in desperate straits has lost its impact. Right or wrong, that's what happens with overexposure.

This is as true for businesses as well. Vary your theme -- talking points only go so far until no one hears them anymore.

And So?

Here is a different view of Haiti -- the continuation of everyday life. I think the press and charities should add some of these images to their package to give a fuller and more accessible take on the connections between the people in crisis and those who can help.

What do you think?

These photos were taken by Sendra Dorce weeks after the earthquake.

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