Pitches are not just for the client, the investor, or any other particular audience. One excellent requirement of an effective call to action is that you must remember why you care about what you do. Credibility in your delivery depends on it.
Human beings are creatures of habit, and habit tends to diminish our emotional investment into inertia. To make up for a lack of energy, we as business people can lean too heavily on jargon, tag lines, and exclamation points to communicate. Then we all sound like each other to differentiate what makes our product or service remarkable.
One resource that can keep us awake is curiosity. Sustainable curiosity would make every conversation new, all by itself. What do you think?