Thursday, July 10, 2014

Amazon's Smart Phone: Not so smart?

When I started as an early adopter in the agency world in the early mid-90s, Silicon Alley in New York corporates rushed to create websites once they realised the web was here to stay.

The good news was that they understood that a web presence was a competitive necessity - they knew everyone else had one, and the Internet was here to stay. The bad news is that they didn't understand what an effective presence actually entailed. So brochure-wear won over smarter ways of engaging clients and sustaining conversations.

Smart Phones seem to be going the same way - IHS has come out with a rather damning report about Amazon and their attempt to get into the market. Take a look.

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