Small world lessons: Reach out and hit someone important

I tell my clients, when on a plane, train, or automobile: just reach out, and you'll hit someone important.  Just try not to hit them too hard.

While you're apologising for dislodging a hat, why not start a conversation?   If you're persistent, you'll find a fan.

Something along these lines worked for Broad City,   It's a great example of how Abbi and Ilana use storytelling on the Web to get around establishment industry obstacles.  It's not just the web itself that is making the world a smaller place: it's also the pop culture we share on it that creates a bond that TV could never do at the same scale.  Their show gave everyone a big tap on the shoulder.

Take advantage of how small the world is. If you just reach out, you will hit someone important who will make it happen, if you keep pitching. Excellent business case: Broad City US TV phenomenon from web serial.