Thursday, July 03, 2014

Small world lessons: Reach out and hit someone important

I tell my clients, when on a plane, train, or automobile: just reach out, and you'll hit someone important.  Just try not to hit them too hard.

While you're apologising for dislodging a hat, why not start a conversation?   If you're persistent, you'll find a fan.

Something along these lines worked for Broad City,   It's a It's not just the web itself that is making the world a smaller place: it's also the pop culture we share on it that creates a bond that TV could never do at the same scale.  Their show gave everyone a big tap on the shoulder.

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