Today we'll have the London Tech City Mentoring event for which start-ups have been preparing.
Pitching is really just saying what you want others to hear, in the way you want them to hear it. I'll take here David White's vision for his own company, Kusiri.
Pitching can transform the physics of data.
In this paradigm for pitching (maybe it also applies to Kusiri?), the Law of Integrity is governed by the addition of conviction. If you feel that what you say is important, then others will, too.
Empathy is a chemical reaction.