Yesterday I worked as pitch doctor with Springboard's start-up teams for a second time to help them prepare for Demo Day on 5 July. Impressive progress from our first round two weeks ago. They'll now practice every day until we meet again on 4 June for a final run-through.
The challenge here is both content and performance -- you can say all the right things, but if you don't sound like you care, listeners won't either.
This matters a lot when you're pitching for investment.
To make things more challenging for our heroes, Estonia's Wise Guys incubator start-ups are pitching in the morning before Springboard even arrives. Springboard's companies must really shine if they want to be noticed after investors have already had a morning of listening for opportunities.
For now, here's evidence that at least one of the teams, Teddle, does actually do what it says on the tin.
Teddle found Jess Williamson, key player in Springboard's success, a local hairdresser immediately, which is when she needed one. In fact, the treat made Jess, with very few hours sleep, look a lot like a Bond Girl.
Here's the proof -- and stay-tuned for more on Springboard.