One of the ways I describe how and what investors hear in a pitch is through the cartoon "What a Dog Hears" by Gary Larson.
Where Gary Larsen puts "Ginger," insert "when-will-I-get-my-money-back?", "How-big-is-the-market-so-I-will-get-my-money-back?", "what-is-your-usp-so-I-will-get-my-money-back?," and so forth.
No disrespect intended -- we all are creatures of pattern recognition because it saves time and attention.
No disrespect intended - we're all creatures of pattern recognition because it saves time and energy. So know the patterns your listeners attend, and you can't help but be heard.